In the early stages of Bare Blends, its founders recognized the importance of having a strong foundation of core values to guide their business decisions and shape the company’s culture.

To articulate and solidify these values, they collaborated with the Hammock Way of Life team, experts in holistic organizational development. Together, they embarked on a series of workshops, brainstorming sessions, and deep dives into the essence of what Bare Blends aimed to represent. The result was a comprehensive mindmap that traced the brand’s journey from a nascent idea to the heights of success outlining their product evolution and highlighting their commitment to authenticity, sustainability, and quality.